Parramatta, NSW | 23 October 2026
BookWell successfully hosted AI FAIRGO for Aussie Businesses & Companies at Western Sydney Startup Hub (WSSH) on Thursday, 22 October, bringing together accounting professionals, business leaders, and AI innovators to explore how artificial intelligence can help Australian businesses reduce costs, improve productivity, and make better decisions.
The event focused on the practical application of AI in business, with discussions covering opportunities for automation, more efficient financial operations, and the importance of making AI technology accessible to businesses of all sizes.
Industry Leaders Share Practical AI Insights
BookWell extends its sincere thanks to the event’s speakers for sharing their expertise, perspectives, and experiences:
Isabel Lu — SW Accountants and Advisory
Wayne Wanders — A Real CFO
John Ma — CoeusX AI
Hao Fu — BeforeMay AI
Shawn Yang — BookWell
Special thanks go to Carrie Li, whose thoughtful moderation helped facilitate an engaging discussion and encourage valuable exchanges between speakers and attendees.
The event also benefited from the participation and enthusiasm of the audience, whose questions and contributions made the evening a meaningful opportunity for learning, networking, and collaboration.
Making AI More Accessible Through AI FAIRGO
At the heart of the event was BookWell’s AI FAIRGO philosophy: AI should not be a privilege reserved for large companies with substantial budgets and resources. Its benefits should be accessible to small businesses and organisations across Australia.
For BookWell, this means looking beyond technology itself and focusing on practical outcomes — reducing repetitive work, improving operational efficiency, and helping businesses access high-quality financial services.
The company also emphasised the importance of trust in AI adoption. For accounting professionals, AI is not simply about automating tasks; it is about supporting professional expertise, improving workflows, and allowing accountants to devote more time to client relationships, professional judgement, and strategic advice.
BookWell believes the future lies in accountants and AI working together, combining the efficiency of AI with the experience, judgement, and personal service of accounting professionals.
Building a Stronger Western Sydney Innovation Community
BookWell would like to thank Western Sydney Startup Hub (WSSH) and City of Parramatta Council for their support in bringing the local business and technology community together.
Events such as AI FAIRGO demonstrate the value of collaboration between technology companies, professional service providers, entrepreneurs, and the wider business community in helping Australian businesses navigate the opportunities presented by AI.
BookWell looks forward to continuing these conversations and working with industry partners to make AI more practical, accessible, and valuable for Australian businesses.
About BookWell
BookWell is an Australian AI finance technology company developing an AI Finance Workforce to help accounting firms and small businesses automate financial operations, reduce repetitive manual work, and improve productivity. Through its AI FAIRGO philosophy, BookWell is committed to making the benefits of AI more accessible and supporting a future in which people and AI work together to deliver better outcomes.
Learn more at bookwell.ai.
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